Stories Collection

1. Congrats to Rick Crossland, culinarian and a member of the Cheers editorial advisory ...
2. Super premiums and high-end expressions proliferate as small batch, extra-aged and si...
3. To help the brand stand out from all the other imported vodkas, the Jewel of Russia w...
4. Looking for a way to judge your restaurant's performance? JTECH wants to help with it...
5. Berg Co. offers the All-Bottle 702, their most affordable and compact liquor control ...
6. What's the fastest growing vodka? Which blended Scotches are bucking the trend and in...
7. The sizzling brew sales of summer are a tough act to follow, but the good news is tha...
8. Monte Alban Mezcal fall biker promo is back. Monte's Motor Club II invites bikers and...
9. Looking for a beach buddy? Try KeKe, the new key lime cream liqueur from McCormick Di...
10. Shaw-Ross offers Limonesco an Italian lemon-infused wine cocktail. The beverage, avai...
11. No, it's not a packaged version of the sparkling cocktail, but the name of the new ma...
12. As the weather turns cooler, mixologists thoughts turn to apples, bourbon and brandy....
13. Island Oasis Frozen Cocktail Company has partnered with Jack Daniel's to launch froze...
14. Brennan's Authentic Irish Whiskey is now available in the U.S. Made from a blend of s...
15. Glengoyne, the only unpeated single malt Scotch, is now available from Skyy Spirits i...
16. Can Chicago get any hotter? If there's room on Rush Street for another bar or nightcl...
17. Profitable ideas that will build your operation's bottom line. From St. Thomas to S...
18. Wild Turkey has a new bird in the roost: master distiller Jimmy Russell's Russell's R...
19. Martin Sinkoff Wines announces its appointment as rep for cognac and pear liqueur pro...
20. Skyy also offers Glenrothes Vintage Single Speyside Malt Scotch. Each bottle contains...
21. Gin has taken a back set to vodka in the white spirit business during the last ten ye...
22. One way an operator can pump the tea nut is to create tea service tea as an event. Wh...
23. Kobrand introduces Alize Cognac into the US market in VS and VSOP versions. The cogna...
24. Riedel has introduced the fourth in a series of six limited-edition crystal flutes de...
25. Emerald Bay Martini Lance Foreman, Lake Tahoe, NV, won Planet Hollywood's bartender...
26. As operators nationwide struggle to accommodate both smokers and non-smokers, the foo...
27. Jim Beam offers a year-long promotion supporting its DeKuyper Pucker line of schnapps...
28. Looking for some fancy Canadians? Mc Cormick Distilling introduces a trio of Canadian...
29. Cardinal would like you to know about their Sports Pub Glass Collection. The glasses,...
30. That's right, as some of you may have already guessed, the 2001 Cheers Beverage Confe...
31. Korbel brandy is providing a variety of materials to on-premise operators to promote ...
32. Luctor International is quickly rolling out flavored vodka line extensions for Vincen...
33. Riggs & Forsythe Specialty Beverages has introduced four naturally flavored luxury so...
34. Jancis Robinson seems to have won every wine writing award available in the U.K., and...
35. Drink Scotch? Play Scotch! The Famous Grouse is enlivening on-premise accounts with T...
36. And the vodkas keep on coming. New to the market is Zodiac vodka, which will be packa...
37. More flavors: Marie Brizard introduces Mohawk Ginseng Flavored Vodka, a blend of 60 p...
38. While some people like their bourbon with alternative beverages, most drinkers take i...
39. Wm. Grant & Sons has launched a marketing campaign to support Bad Apfel, a high-proof...
40. Yet more flavors: Laird & Co. is importing three flavored, low-alcohol vodkas from It...
41. Da Vinci Gourmet is offering Spiced Chai in regular and sugar-free varieties. The she...
42. In our May story on craft beers, we inadvertently identified Jackie Andersen-McAuley,...
43. That's what Major Peters' is offering on-premise operators. The cocktail mix company ...
44. Need a new coffee boost? Branca would like you to try Borghetti Caff[acute{e}] Sport ...
45. Sangria Chicago's Nacional 27 offers us this batch recipe for a summer cooler. 8 ...
46. They're riding high and looking for new beachheads to conquer In case you hadn't no...
47. Looking to go crazy? DuBouchett is once again offering party kits for a promotion pla...
48. Hamilton Beach has a new automatic electric juicer. The new 96600 Automatic Juicer is...
49. KEYNOTE ADDRESS BY DICK RIVERA, PRESIDENT OF RED LOBSTER RAISING THE BAR ON BEVERAG...
50. Cutty Sark Scots Whisky is getting a boost from its second annual Cutty Sark Rock the...
51. Libbey wants you to know about two new lines of glasses: the Satin Collection and Str...
52. Upscale entries and citrus flavors herald a new era for gin. Like a rising tide, a ...
53. William Grant & Sons introduces a new version of its most popular single malt Scotch....
54. Mott's North America adds Hawaiian Punch to their line of premium beverages, juices a...
55. In the first of a two part story Cheers looks at a neglected beverage category. Tea...
56. More Islays are on their way. Bowmore Distillery introduces three new single malt Sco...
57. Don't have time to train your bartenders? Try Last Call, a "realistic bartending simu...
58. 2001: A CHEERS ODYSSEY According to the calendar on my wall, we're just over halfwa...
59. Kahl[acute{u}]a is expanding its national advertising campaign with three new ads to ...
60. And another Islay single malt Scotch, this time a line extension from Ardbeg. Ardbeg ...
61. Looking for a short-cut to taking inventory? Try the Shot-Glance, a plastic gauge sys...
62. Those of you who attended the Cheers Beverage Conference heard that quality tea servi...
63. 99 Bananas and 99 Blackberries, the 99-proof schnapps, are flying your way in the Bar...
64. Hooper's Red Hootch is here! United Stares Beverage announces the US launch of the #1...
65. Knob Creek, the ultra-premium, 100 proof small batch bourbon from Jim Beam Brands, is...
66. Brian Fry, LA's Wilshire Grand beverage manager, loves Cheers and sends in this drink...
67. Who says selling water isn't rewarding? Not Kelli Lassen, a server at San Francisco's...
68. The Perrier Group is promoting the use of the French sparkling mineral water in cockt...
69. Looking for Uruguayan wine? IBESC Wine Distributors is beginning to expand its offeri...
70. Introducing Voss, natural atrtesian bottled water from Norway, the first ultrapremium...
71. Perrier has some summer cocktail ideas for you. Here are two. 1 1/2 oz. vodka 3 o...
72. Food service and hotel executives gather twice annually for Fred Tibbets' extravaganz...
73. Jim Beam Bourbon is pulling out all the stops with on-premise promos this year, with ...
74. Oneida Foodservice introduces the Wine Tasting glassware collection from Calp. Design...
75. Osage Trading Co. has debuted Veliky, a Russian vodka. According to the company, it w...
76. 1 oz..rum 1 1/2 oz.pineapple juice 6 oz. Perrier splash grenadine raspberries I...
77. Last month we thanked the many sponsors of the Cheers Beverage Conference, but overlo...
78. Distributor Heaven Hill is gunning the promotional engine behind Dubonnet, with ads s...
79. Punters Corner Australian wines are now available in the U.S, importer and distributo...
80. Corner Creek Reserve Bourbon is now using a new, bolder-looking bottle to increase it...
81. Is the shortened title for the latest from the irrepressible Bill Davis, JM's Bistro,...
82. New flavored rums and distinctive super premiums are taking rum to the next level. ...
83. Monin is promoting its latest product, Melange, as a summer must-have. The five fruit...
84. From the western shore of Lake Garda in northern Italy comes Sincette Rosso and Le Za...
85. Pietrafitta's Chianti Colli Senesi now has a new label, according to Laird & Company,...
86. OVER HALF OF ALL AMERICAN HOUSEHOLDS BUY BOTTLED WATER...AND THOSE AMERICANS ARE BEGI...
87. The 12th annual Homemade Bikini contests are underway, with the backing of Sauza Horn...
88. Beauzeaux is back! Beaulieu Vineyards has announced the release of its 1998 vintage o...
89. Monin invites you to catch the wave of new flavors with their new melange Tropical 5 ...
90. Oversized Cosmopolitans and top-grade Mojitos sell with sizzle in this superhot marke...
91. Heaven Hill is offering wood display pedestals for its bourbon brands, including Evan...
92. The Glenmorangie line of single malt Scotch has a new member: Glenmorangie 15 Year Ol...
93. GranGala, which rated a Best Buy recently in consumer mag Wine Enthusiast, has some d...
94. FoRmeR awaRd--winning ResTauRaTeuR and CURRenT ResTauRanT consultant and wine wRiTeR ...
95. Monin announces a consistent approach to serving quality Smoothies using their new Pu...
96. Wet Planet Beverages, producers of Jolt Cola, XTC and Blu Botol Water, has entered th...
97. The second International Martini Classic that pitted bars in Seattle and Vancouver BC...
98. After almost a full year of preparation, the Cheers Beverage Conference has come and ...
99. It's summer, which means the return of the Amstel Light Beach Patrol. An all-expenses...
100. Snoqualmie Vineyards of Washington State announces the release of its wine portfolio ...
101. Island Oasis says now's the season for smoothies. The company provides 12 different f...
102. Json (not Jason) Nakagawa at the Sports Dome, Schofield, Hawaii, likes the reaction h...
103. The 2000 Cheers Beverage Conference is history (you'll be reading all about it in nex...
104. Bud Light is launching an aggressive ad campaign targeting the Latino community with ...
105. Taylor Company introduces the beverage server's best friend, Cool Attitudes. The comp...
106. The Perrier Group of America, Inc. has introduced a 32 oz. "wide-mouth" bottle, the f...
107. Barton Brands wants you to know about this way to use 99 Bananas schnapps. 2 oz. 99...
108. Think US Government beverage alcohol recommendations are stringent? Your fight, at le...
109. Craft beers and brewpubs may no longer be the darlings of Wall Street and Main Street...
110. Gentleman Jack has a new look. The new 750-ml package will be hitting shelves in earl...
111. Rodney Strong Vineyards has produced its first meritage wine, from the Alexander Vall...
112. Or is it just a little guerrilla campaign from Food and Wines from France? Promoting ...
113. R[acute{e}]my Amerique announces four new promos for the summer, including "Cointreau...
114. Distillerie Stock would like you to know about GranGala Triple Orange Liqueur, made f...
115. Seagram Spirits and Wine has introduced Margaritaville tequila, called a fun, approac...
116. Selecting the proper wine textbook to train wine novices can be a tricky challenge; g...
117. Baseball season brings out a new promo from Doctor McGillicuddy's, with one lucky fan...
118. Skyy Vodka joins the flavor parade with Skyy Citrus, an all-natural citrus-flavored v...
119. Grove Street Winery, under its new Headlands Estates ownership, introduced a line of ...
120. File under ideas with limited reach: The dog bowl serving platter. Introduced last wi...
121. On-premise consumers will be able to participate in Miller's national summer promotio...
122. Tequiza Extra joins the highly successful Tequiza as part of Anheuser-Busch's new bre...
123. Crestmark Intl. introduces 50 new cafe dining and bar tables with embossed aluminum, ...
124. The annual European Wine Council's dinner honoring Americans who have furthered the a...
125. Supermodel Daniel Pestova will head up the "Bud Summer 2000" promo, which features an...
126. A-B also introduces "Doc" Otis' Hard Lemon Flavored Malt Beverage, made with real lem...
127. Murphy's Irish Stout introduced a new four-pack of 12-oz. bottles in the Northeastern...
128. The brewpub business may have slowed in its killer growth rate, but some cities still...
129. Foster's will be taking legal-age consumers if they can make the Olympic team in the ...
130. Angostura International has released Fernandes Caribbean Rum Cream. Made with fresh d...
131. American Beverage Marketers wants you to know about Master of Mixes, a complete line ...
132. Did you know that the total dollar volume of the spirits, wine and beer sold in your ...
133. Both the pizza and the beer [ldots] Take a Chicago restaurant legend, L combine it ...
134. Remy Amerique is debuting new on-premise bar kits for Passoa a 40-proof blend of pass...
135. Dry Creek Vineyards debuted a new series of wines, with labels depicting historic Ame...
136. Shurflo introduces the Beer Ace II, the ultimate beer dispense method. Beer Ace II is...
137. The eatertainment biz seems to be following the lead of television's lowest common de...
138. The dog days of summer call for new, lively recipes for the coolest beverages. He's...
139. Coors is re-inventing its ATM-themed promo for this summer with some new and innovati...
140. Krinos Foods is now importing Mythos beer, the only native beer of Greece, according ...
141. Which vodka is really the hottest? Whose beers are starting to lag? What categories a...
142. Seagram is launching a print and out-of-home ad campaign for Margaritaville Tequila. ...
143. Dry Greek Vineyard launched Epoch Millennium Cuv[acute{e}]e, a new wine that is a ble...
144. Dirty Cosmopolitan The Cherry Marketing Institute promotes their wares with recipes...
145. "Knowledge is brewing." Catchy slogan, and it's one that certainly seems to fit the a...
146. Hot new flavors and a backbar full of super and ultra premiums are turbo-charging the...
147. Island Oasis and Brown-Forman Corp. have teamed up to develop the ultimate frozen coc...
148. Borealis Iceberg Beer, imported from Canada by St. Killian Importing Co., Kingston, M...
149. Infinite Mixability Aliz[acute{e}]s profound popularity is also due to its infinite...
150. At Il Fornaio, Larry Mindel's Italian wine dream has come true. When Larry Mindel t...
151. Macallan 50 Year-Old Single Malt Scotch has entered the market and is available at a ...
152. That's Ronaldo Piste-Colli, bar manager at SF'S MAYA, and this is only one of the teq...
153. Bendistillery's Jim Bendis has developed a handful of new products: Cascade Mountain ...
154. Morrison Bowmore Distillers has introduced two new single malts to the market. The fi...
155. Steffy Russell bartender at Bombay Louie's, Vero Beach, FL, spends her days as a grap...
156. Who's the best? It's our opinion that the Cheers Awards for Beverage Excellence are t...
157. A.Hardy/USA introduces new Extase XO orange cognac and a new back bar display. Packag...
158. Beverage Specialties announces a new pour spout for the 64-.oz jug of its Major Peter...
159. Nick Kingsbury, bartender at Pasha, Chicago, entered this recipe in Cardenal Mendoza'...
160. Richard Doyle, chairman and ceo of Harpoon Brewery, Boston, MA, is the new chairman o...
161. Mendocino 24% lead crystal stemware and tumblers can add simple sophistication to tab...
162. Urban Accents adds Margarita Lime-Salt and Bloody Mary Blend to their line of spice a...
163. At Temptations Doll Ranch in Largo, FL, Allen Huffman keeps the dolls happy with this...
164. Deepening the company's commitment to the fine dining business, Robert Mondavi has in...
165. Majestic Distilling introduces Ballylarkin Irish Liqueur, created by monks at the Bal...
166. Fuller's beers have a new look. London Pride, Fuller's flagship brand, now displays P...
167. Another Florida offering, this one from Kevin Booth, bartender at the Conch House Mar...
168. Time's Running Out[ldots] [ldots]to register for the Cheers Beverage Conference, whic...
169. Seagram Spirits and Wine has introduced Margaritaville tequila, called a fun, approac...
170. Hacker-Pschorr unveils two new arrivals: Weisse Dark and Weisse Kristal. The two addi...
171. In London, cognac cocktails are big. This one comes from the Jerusalem bar. 1 oz. H...
172. Focus on the fundamentals when training your staff about wine Wine represents one o...
173. Tequila prices are going up, and Mexicor has a solution; El Tigre Agave, a 50% tequil...
174. BAC Systems introduces the XP3 Breath Alcohol Analyzer, which uses recent technologic...
175. American Beverage Marketers introduces Finest Call premium cocktail mixes. Packaged i...
176. Cafe Central, El Paso, TX, is back, with bar manager Jesse Jacquez's creation. 3 oz...
177. Tequila used to be a no-brainer. It provided the kick in what tequila Bob Emmons mave...
178. Glo-Ray Designer Heated Display cases, available in designer powder-coated colors, us...
179. Chris Colon of the Pool Club, San Bernadino, CA, said the rock-a-billy star inspired ...
180. It's arguably the hottest drinking and dining city in North America. Here's why. "C...
181. Ketel One joins the flavored vodka category with Ketel One Citroen. To be positioned ...
182. New to the market, Van Gogh gin offers a variety of gin recipes. Here's one. 4 oz. ...
183. Help! We're surrounded by quality beer. It's everywhere today, from national chains...
184. A special value-added offer from Glenmorangie 10 Years Old provides consumers who ord...
185. Tanqueray has a new member of the international gin brand stable. Called Tanqueray No...
186. Looking at glassware can be like a trip through the looking glass. The sheer number o...
187. A.V. Imports has begun promoting Luna di Luna wines using the Internet. The website, ...
188. The Spirit of Hartford introduces Foursquare Spiced Rum, imported from the Barbados R...
189. This year has been off to a pretty hectic start for those of us here at Cheers. In ad...
190. Market-inspired cooking and a passionate wine proqram make the California Grill one o...
191. Dirty Olive Gin and Dirty Olive Vodka, the first olive-flavored gin and vodka, have b...
192. Pencom International has introduced new handbooks and videos on staff planning, recru...
193. The town of Cognac owes its prosperity to the spirit that takes its name, and is quit...
194. Vita-Mix introduces their Portion Blending System, which portions ice for drinks from...
195. Looking to improve its ability to standout on the shelf, The Macallan has introduced ...
196. Lost in the mad rush of national wine and spirits retailing and B2B websites have bee...
197. When it comes to service excellence and salesmanship, product knowledge is only half ...
198. Born Irish Vodka has introduced a new size for Boru Citrus and Boru Orange vodkas. Bo...
199. Domaine Charbay Distillery has released four flavored vodkas and an anisette aperitif...